Amusingly, "well-optimized C code" includes calling out to fortran libraries. :D
The nice thing about Fortran is that you get something almost as good, but a normal engineer can write it. There are more C programmers than Fortran programmers, but there are more Fortran programmers than there are C programmers who can write really good assembly kernels. And all the C programmers in that last group are already working on vendor BLAS implementations.