I (unfortunately) doubt it. I think the reality with our current situation is that only hobbyists and open source people care enough about that to do anything about it. Everyone else is doing Scrum so hard that they can't think of much outside the current sprint, and any "pre-mature optimization" is evil and must be avoided. The result will be more of the same bloat. Competition won't help because everybody is using the same bloated foundations and nobody will invest more than a few days in the foundation because it's not "product work."

The best we can hope for I think is that open source will create frameworks/foundations on top of which people can then try to build. Elixir Phoenix has been that to some extent, basically taking the rails philosophy but making it super light and fast (my Phoenix APIs run with 40MiB of memory and response times ~1ms). Maybe those sorts of advancements can save us, but I can't think of a way to address the browser that way and realistically right now the browser is a huge area of the bloat. A ton of code that runs in the browser is terribly optimized, but even the base is quite big.