I think this sort of data collection could use some more regulation (in the form of consumer protection). Personally, I prefer to limit info I give to companies, I rarely put real info on those in-store cards, etc
I think this sort of data collection could use some more regulation (in the form of consumer protection). Personally, I prefer to limit info I give to companies, I rarely put real info on those in-store cards, etc
So I see that there are possible bad uses of the data. But I don't see us heading in the direction of those bad uses. Hopefully our lawmakers will help protect our privacy while still allowing useful business analytics happen -- there's a balance to be had.
Bet you'll think twice before clicking Like on that next web page.
If the government wants your data they can get it. Using cash, which providing some theatric value, won't make you un-traceable (commercial banks track serial numbers through their systems).
Not saying privacy regulation has no use - it does (though this example with Target seems innocuous; be wary of slippery slope fallacy). But you aren't protected against a determined counter-party.