Amazon's been annoying me lately because it somehow got convinced that I'm a 30 year old woman and won't stop showing me dresses and jewelry on the front page, neither of which I have ever bought. What can you even do when their core profile of you is completely off-base?
Amazon at least lets you fine-tune a little bit, but not enough to say, "no you're completely wrong" short of starting over with a new account. Which is a lot harder with physical stores...