And it might be not something that an Alphabet company wants to do risk/ reputation-wise. Better to offload bad press (both related to ride sharing in general, and autonomous vehicles) onto an entity which is already "hated".
yes, waze had 100M+ users and still failed to have a successful launch with waze carpool. part of the problem is Google is too successful. If a business makes USD 10M a year and takes up a month worth of attention every year from the Alphabet CEO, they will probably shut it down before we can say Google Product Graveyard.
Google is a great company but it has never been truly hungry because it has never faced an existential threat.
Counterexample, Google Brain didn't make much money, but they still invested in it and spit out Transformers.
consumer expectations are much higher than 13 years ago and that's not going to cut it.
Not sure this particular one would affect Waymo if they were going it alone, since their rollout to each service area would involve designation of pickup & drop off points at airports and collaboration with airports, which they'll have to do either way, but it's definitely a significant difference between Uber 2010 & 2023.
another big deal is gps accuracy in cities, which is a pretty non trivial problem but at this point a consumer expectation https://www.uber.com/blog/rethinking-gps/
If Google was to enter a market at a loss in an effort to use its market dominance in Android to drive out a competitor that would potentially be something that would be considered anticompetitive and US regulators would likely be interested in it.
I don't believe that Google can compete with Uber losing money as it is nor that Google has an appetite for purchasing the necessary vehicles and maintaining them outside of a few test cities for a technology demo. Having driverless taxis also means that they would need to do a better job with end user support (compare the urgency of "help, I'm locked out of my email" and their current resolution time to "help, I'm locked in a car and can't get out!").
LOLOLOL
It'll be interesting if Cruise ends up partnering with/acquiring Lyft. Although Cruise seem to be still betting on their Origin vehicle.
Is experience doing this with human drivers all that helpful for building a driverless service? I'd expect the legal and regulatory questions would be very different?
This is nonsense. Google has more than enough legal resources to handle this. So much so that it would be nothing more than a regular 3-6 month project that would be assigned a small team of lawyers inside their org. It's no different than any other regionally-regulated product launch at large companies.
Not only that but Google has enough money that they could just hire away some folks that work at Uber/Lyft to get a huge jumpstart on any such project. Even if they didn't need such expertise they'd probably still recruit and hire those people just to be safe; to get the perspective of people with experience.
Big companies have big legal organizations and they don't actually operate that differently from the IT orgs that so many of us on HN are used to. For example, they would probably divide up the task on state-by-state basis with lawyers certified to practice law in each respective state assigned as SMEs or to-be-SMEs. They would do their research and for bigger states they might even have county-level SME lawyers or at the very least paralegals that focus on that particular region. Big cities would probably be assigned their own teams of SME lawyers as well.
It's like any given complex programming task: Divide and conquer. Rolling out a new highly-regulated product across a large region is a highly parallelizeable procedure.
Well, if you are referring to IT organizations in firms in the tech industry where that’s the core business (i.e., a value center) you are wrong, they are run more like IT orgs in non-tech firms (cost centers), vigorously minimized to be a bit smaller than they should be to handle routine day-to-day needs effectively, with new, emergent, and non-routine work outsourced.
Of course, it would be easier to put together the necessary legal structure now that Uber and Lyft have already both done so. It’s easier to be a follower than a leader. But it would still be much harder for Google than building a mobile app like Uber, which would be right up Google’s alley.
And it isn't the lawyers.
It's the network of riders.
Waymo promised to 10x their scale this year.
Waymo could saturate the territory with empty vehicles waiting for riders on the Waymo app, or it can tap into a fraction of Uber's volume.
Google only needs to put together a one-sided marketplace, where Uber/Lyft had to build a two-sided marketplace. And Google already has a connection to billions (at least hundreds of millions) of potential riders.
All this to try to compete with Uber (which isn't profitable) in a few areas where the legal, political and climate ("we have cars in Chicago but they only run from March 1st to November 1st") options are favorable.
The marketplace is not the biggest issue that Google would need to overcome.
I may have an unusually lazy social circle.
I don't think this is even close to correct. Lawyers were hit especially hard in the January layoffs, way more than 6%, and many teams lost their dedicated lawyers entirely (e.g. my team had one lawyer laid off and the other was reassigned to a basket of products instead of just our own).
At least we got FOSS chromium + FOSS android.
That said, things like Google Play Music -> Youtube Music was poorly handled and has permanently shook me. Have been leaving Google since.
Hm. This is like --
It's not 1066 any more, there are property rights now.
The original regulatory capture.
Step 1: Ignore the law; establish a fait accompli.
Step 2: Sanctify the new status quo.
Sad for a rule-follower to figure out that this is how things work.
On the other hand, I guess rule-following is low risk. For each William the Conqueror there were thousands of warriors who just got killed on the battlefield. And I'm sure the guy had to work really hard, you know, like nights and weekends.
But this will be different for robots though. This is not a moat for Uber.
They could follow Uber's startup model: ignore/break laws and provide false information to regulators.
Nonsense
It would be a huge job. Even for Google
as someone who has worked at Uber, this is a gross misstatement. It takes a lot to run Uber, far less even to run it at scale globally and with viable unit economics
Can't you see why Google may not want to do this for dozens of places and handle customer service for rideshare, etc, at scale?
Which is one reason they want to tream up with Uber. They know how hard it is
Like how they can "just spin up" a messaging app?
Building companies and customer bases is really, really hard. Microsoft tried like three times to build a Github competitor. They still have at least one of those attempts (Azure DevOps). They still bought Github. An interesting product technically, sure, but: its where the people are at. It was worth it.
Other comments elsewhere are "No but if you're Google you can put it on literally every android phone quite quickly." and "All Google would need to do is push a notification to every Android phone that has Google Maps (so, all of them) that says "book your next trip through Google maps and the first ten rides are free!" and they're in business."
That sort of approach would very likely be examined by regulators.
Most days, fines are just the cost of doing business. They cut into your profits, sure, but as long as profits >> fine, just pay the fine and keep doing it.
I'm not sure what else Uber could possibly have. Name recognition? More people know Google than Uber. Install base? More people have Android phones than have the Uber app. Drivers? Uber is trying to eliminate its drivers, as this deal shows. Uber is defenseless against Google.
Google owns the action "to google something". Uber owns the action to "get an Uber".
Also, don't underestimate the value of a working business. Google has only ever been successful with a search engine and an ad platform. They've never been success in a consumer product/service. I don't think their corporate structure and business culture makes them likely to succeed in B2C.
Uber has it's flaws, but they've been very reliable as a consumer. And have responsive and helpful support. Imagine having to rely on Google to provide support to a stranded user or resolve a dispute.
Tesla and Waymo are arguably pretty close in self-driving technology, so there's already another player. Uber could just buy a bunch of Tesla's once their tech is good enough for autonomous driving.
No they aren't. The latest FSD betas have been widely panned.
And the lack of LiDAR sensors means Tesla still fails to accurately define the bounding boxes for scene objects.
Just because it’s big doesn’t mean Google will inevitably succeed. Look at Google+, Allo, Duo etc etc. to my mind there’s no guarantee a Google rideshare app would capture mindshare.
Google is so much more integrated in to people's lives than 15+ years ago. Google Maps + Waymo or "Google Taxi" would have millions of customers immediately.
What Google did to Yelp is what might happen to Uber. I think the main point thing stopping is what others have pointed out. Is it worth the reputation? Instead of running their own service just take a nice cut from Uber and let them deal with bad headlines. Especially when the headlines will read Uber "fires" poor single parent uber drivers in favor of robot cars.
Getting into a new market didn’t work for videos so they bought YouTube, it didn’t work for their social network, and it didn’t work for a ton of other cancelled projects.
When you have something unique and useful, people will sign up.
Google has already done this. Waymo One is the name of Google's app, and it's live and serving customers already in Phoenix, AZ. Completely driverless - nobody but the passenger in the car.
... and the government would (again) look into Google using anticompetitive tools to expand its market reach and stifle other companies in the area.
... having a "use Google/Waymo ride hailing" only in a few cities would lose a significant part of the network effect that Uber has (you can likely use Uber in any city - not just a limited few).
The app, sure. But Uber also has the aggression necessary to expand across the world and bulldoze/ignore/skirt/rewrite local taxi laws fairly successfully.
There is no way waymo/alphabet would manage that. They'd nicely ask permission, and in most cities permission would be denied by incumbent taxi operators and uber drivers who don't want their jobs taken.