Pirating is seizing a ship for material goods. People get hurt or killed when this happens. And the economics of material goods are literally otherworldly from those of digital goods. (You can't download a car -- copying a car for practically free.)

Torrenting is just choosing the most convenient distribution mechanism for data that you own. You can buy DRM-free music, but not DRM-free shows or movies unless they're bound to physical media. The reasons why have to do with backdoor meetings and lobbying by the MPAA, and I don't care much about them. And Netflix expects me to own nothing and be happy while leasing tenuous network access to compressed streams of content by paying indefinitely. Cute.

I think it's funny they got us to implicitly condemn solving their greed-based distribution problem with a term as hyperbolic as "pirating" though. They want to remain in meatspace, where the old economic model makes sense -- scarcity, wear and tear, manufacturing costs per unit, so they try pretending we're all still there in cyberspace by guilt tripping us with meatspace vocabulary.