3 Web App UX Lessons from The Starbucks Wi-Fi System

I liked this post. It's easy to overlook a great job on AT&T/Starbucks part, it is very user friendly.

Another point on this - there are several other coffee chains that offer free internet, but for most you have to ask for a code and it expires after an hour or two. Starbucks avoided that issue altogether, and I think they benefit more from it. It might be an intentional culture thing - by offering uncapped free internet, you risk have people turn your coffee shop into their office, but the customers who are going to turn your store into their office are going to find a way to do it no matter what (even if that means they have to ask for the internet code every two hours).

It's also notable that Starbucks may have chosen to keep 'attwifi' as a network name because it almost certainly will show at, or near, the top of the list of Wi-Fi networks should you ever need to find it or check what network you are on.