Those seem like jokes or tricks, but there are "real videos" absurdly long:

https://www.youtube.com/watch?v=VeH7qKZr0WI

I've only watched one video longer than two hours and it took me two weeks. But I'm watching videos of more than one more often in just three sessions, as my English listening gets better and better.

Not sure if it was Rogan that created the fad, but it's getting very extended. Unfortunately, people appearing in those tend to think that it's OK to fill hours with "umm", "you know" and unintelligible ultrafast and inaudible circumlocution.