Although GPT is in the "peak of inflated expectations" phase of its hype cycle, there is immense opportunity now for startups to seriously disrupt even 10-year-old companies who falsely thought they had entrenched themselves and consequently became lazy and corrupt.
I predict that we're going to reach phase 5 some time soon ("the plateau of productivity"). And when the dust has settled, the damage to the entrenched-retrograde "IBMs" of our industry will be real. I know because I work for one of these "IBMs".