wrong.
from his 2007 iphone keynote intro: 26m game consoles sold, 94m digital cameras, 135m MP3 players, 209m PCs, 957m phones... 1% market share is 10 million phones. "Exactly what we're trying to do, 1% market share in 2008, 10 million units and we'll go from there."
http://www.blogcdn.com/www.engadget.com/media/2007/01/dsc_02...
they were thinking about profit. rest assured.