"Sorry, we didn't know you would be so pissed off about it"
I hope that today's stars are bright enough to trademark/copyright (I've no idea which) their images and 'style' such that Hollywood will not be able to create digital versions and continue on their merry way without the bothersome nonsense of dealing with 'creative' types. I'm fairly sure that photo realistic imagery is not all that far away and I'm equally sure that the slime balls in Hollywood would make a grab for just such a business model unless held back by a league of lawyers, public opinion and heaven help up government mandate.
Certainly leaves a bitter taste, but not exactly surprising. Just because the tech industry had a bit of prejudice against the film industry doesn't mean this is any more distasteful than Simon & Schuster bumping up the Jobs biography or any number of similar profit-based moves surrounding notable deaths.