P3P was standardized but it never got traction due to various practical problems. For example, privacy policies vary in many, sometimes-subtle, ways and nobody could figure out how to build simple software to decide automatically how to respond to these policies on behalf of users. Don't take Google's word for it, see what facebook says: http://www.facebook.com/help/?page=219494461411349. epic.org doesn't use it either.
There are some appealing ideas in P3P but in real life it doesn't actually help users protect their privacy, even on sites that actually implement it (such as Bing). The P3P working group shut down long go (http://www.w3.org/P3P/).
This is article is just cheap shot at a competitor.