No, that's just another way of a company saying to you your face doesn't fit with this promotion/role.

And why that is depends on who is hiring you. Most of my experience in tech has been working for non-technical managers who think a Senior position is one of a liaison officer between management and computing in general.

Most of the time I read comments about the ancient wizardry and the important soft skills you need to have as a Senior just makes me wonder how much crap these people have been fed by their superiors.