> people who make them pay upwards of 1 dollar per click

FWIW, the cheapest (quality) clicks I've seen, at least in the B2B space, is closer to $3/click, and it can quickly balloon to upwards of $10/click especially on company brand names where competitors are bidding on another company's brand name.

Knowing this, I cringe every time I'm screensharing with someone and they search "[B2B Company] login" to login to a tool they use every day. Each login = $2-$10

It's not uncommon for companies to spend $100k+/year JUST bidding on their own company name.