I haven't yet read the book, and so don't know it's conclusions, if any, on the various methodologies, but if you're curious about research in the area it would be a great start.
The other thing worth pointing out is that, while the Google Yegge describes in the essay might be different in 2012 than it was in 2006, it's still a different level of organization than even the average software development company, let alone a non-software company that happens to employ internal or contract developers. And Steve is writing about developing within Google.