Felt like the ending might've had a bit more oomph if the newest games were any good and not just generic Ubishit.
Tomb Raider has become a major movie franchise, so it's not too surprising that the new games from the last decade are essentially movies.
Original Assasins, The Saboteur.
If that describes "most AAA games nowadays" that is because it does :-P. Ubisoft games were successful after all.
As an example this was the first hit when i searched for "generic ubisoft open game":