"...Out here in the Nebraska prairie, where trees are scarcer than water, water is scarcer than hills, and the lay of the land lets you see for miles in every direction, there's no shortage of words describing desirable features. Everywhere you drive, you see signs directing you to Pinebrooks, Chestnut Highlands, Cottonwood Pond, Maple Glade, Willow Knolls, Aspen Meadows, Beechwood Shores, Elm Creek Hills, Oakmont Cascade...

...But why go on? The Pinebrook Ploy is so universally practiced that you can give odds that Oakmont Cascade contains neither oak, nor mountain, nor cascade, unless you count the stream that flows through your cellar. Besides, developers are no more guilty than technologists. Early proponents of gas lighting declared that gas light had the same healthful properties as sunlight. Under this application of The Gilded Rule, anyone forcing children to work twelve hours a day in a gas-lit factory was actually a great humanitarian. Without factory work, those children might not get the benefits of light on cloudy days..."

  - Gerald M. Weinberg
    The Secrets of Consulting