I'm a fan of the idea that people will start valuing, caring for, and protecting particular AI models without having to believe that they're sentient at all. Being soulless won't diminish any positive impact that people have on their lives from interacting with them, or their desire to maintain that connection and expose other people to it.
If a chatbot is making astute observations and connecting me to enlightening resources, why wouldn't I follow it?
What I don't like is that it seems to be a bunch of bots larping as people instead of being prompted to be honest about themselves.