A peek at the all new Basecamp calendar
37signals.com
37signals.com
It seems like there is a lot of noise on the calendar. A typical problem with this style of calendar are events that span multiple days. They take up a significant amount of space on all of the days in between, when they are not necessarily particularly relevant every day. For some of these events, the kickoff and end are the only relevant things, and placeholders at each end would do enough.
I see it as a win-win for both 37signals and the reader. 37signals gets some publicity, and we get some insight in to product development at a successful web-based company.