If the option to have 5 or 6 pints was there, most of my demographic would take it. Drinks are just too expensive though; people get buzzed by other means. Most of the people I meet and go to concerts with consume Ketamine. It gives the same feeling as alcohol in small doses, and might cost £10 for a night while leaving you with no hangover. MDMA and Cannabis is just as prolific, depending on the genre of music. The alternative is that everyone sneaks in hip flasks of cheap spirit, and buys mixers inside which cost a fraction of the price.
This study would have been better done by measure the sobriety of those at the concert, rather than drinks sold by the bar. I think it would tell a very different story.
The fact they don't mention it is the elephant in the room, it really shows the distorted incentives of the outlets publishing this guff.
Has anyone collected all these together?
Would love a data vis to show the amount of words these collectively give to the economic situation.
I can easily believe that both concert tickets and the drinks they sell have done the same.
Personally I find it difficult to justify paying something between 5 & 10 times the retail cost when I go to an event.
I believe this is what people mean by bottle service.