Quite typical for vice to be fair. What I find most interesting are the reviews from people who have actually tried it and are really impressed, especially those who would normally be skeptical of VR&AR.
Nobody has said this is a 'game changer' just that they seem to be giving the attention to detail that Apple are known for and for those who HAVE actually tried it, it seems it might actually pay off.
An aside : As for the pricing, it's almost redundant these days to comment on Apple's pricing.