The title implies it found an entirely new algorithmic approach to sorting (like quick sort) which would have been a fantastic discovery. But it feels a lot like micro-optimizing the control flow and codegen.
In the end, no matter what divide-and-conquer sorting algorithm you pick, you will be doing lots of "small sorts". And it is those small sorts that DeepMind has optimized here.
I think the sci-fi-but-possibly-real hope is that for sorting (among other things), we may have the perspective that there isn't any new algorithmic approach available, but an AI finds one for us.