Add on top of this it gives more power to the big players with more money and create terrible incentive for the medias and you have one of the easiest moral decision in the world.
https://www.w3.org/TR/ethical-web-principles/#render
> 2.12 People should be able to render web content as they want
> People must be able to change web pages according to their needs. For example, people should be able to install style sheets, assistive browser extensions, and blockers of unwanted content or scripts or auto-played videos. We will build features and write specifications that respect peoples' agency, and will create user agents to represent those preferences on the web user's behalf.
There just finally came a breaking point where too much of the web was essentially unusable without it. It's a shame this ends up punishing sites who do the reasonable thing and just have for example a static add off to the side of the content, but I don't know what else to do at this point. This is why we can't have nice things.