I love the way Apple fans take the marketing speak which is designed to create an artificial new market category at face value as if their marketing team was directly implanted in their brains already.
Being a grumpy naysayer is just as removed from reality as being an unreasonable Apple cultist. Thankfully we all have a choice when engaging our wallets.
Not a single person on this planet is forced to buy an Apple product but nonetheless, the flame wars keep raging since the dawn of the Internet.
It IS a VR and AR device. AKA mixed reality. The fact that they are promoting lots of floating 2d windows doesn't make that a new category of product. Other people have been doing that and calling it something like mixed reality.
It's just that people don't know about things like the Varjo that are ultra-high end and in a similar price bracket or category and so they decide to just pretend it was an entirely new thing.
If I was Apple I could improve my sex life just by telling Apple fans that instead of a penis I had "tremendous tensiler" or something.
I don’t think anyone is claiming that MR is new and that Apple is first to the market. People are claiming they appear to be the first to do it close enough to “right” to make it a compelling device.