How do you feel about someone livecasting their own suicide, then, to take your position to an extreme?
Livecasting of own suicide: freedom of expression + freedom to make choices with regard to own life.
Edit: This is not to imply that Tumblr is not entitled to do whatever they damn please with their own website. But, should someone build a website specifically for livecasting suicides I would very much disagree with its censorship.
Put a warning on it saying that it's NSFL, maybe run a free banner ad next to it for a suicide prevention hotline. Those things are reasonable, productive responses. Censorship of the video would be as symbolic as waving a flag, and about as useful.
Censoring the video may actually have prevented the suicide, because viewers were egging him on. It's hard to know.