1) People trying to sell something: courses, books, their resume, etc.
2) People interested in blogging, who give up after less than a year due to lack of visibility (compared to Medium/Substack)
3) People who created their website in the 90s and saw no reason to stop.
You don’t think most people that post to the likes of Medium or Substack also give up quickly?
> You don’t think most people that post to the likes of Medium or Substack also give up quickly?
I think the parent meant "lack of visibility compared to Medium/Substack", not "give up after less than a year compared to [longer viability on] Medium/Substack". (If you, in turn, meant implicitly just to say "read Medium/Substack", then I think that fails on the "small, personal" criteria, and possibly also on "non-commercial".)