by making it competitive, and relevant to the consumers of the products, we inject realism to ventures. we will no longer be investing in projects that do not engage the user base.
think of it like taking all of the Y-combinator submissions and opening them up to rating by the readership of HN.
i feel the problem with VC is projects get funding that aren't in any way vetted by the consumers they intend to serve. and of course the whole "not having a monetization plan" thing...