Yes. That’s basically all we paid for. We also asked for some help coming up with ideas for posts which ended up being like a 10 slide presentation. Mostly around wording, popular memes on the sub and a few ideas about what would feel “organic”.

We also hired a well known Reddit power user to actually post the content. Which is also common. Those people get paid very little by comparison though. Like $50-100 a post. But they post a lot and have a lot of alts.

When you see a post that’s, “My girlfriend just got me this,” and there is a product in the person’s hand and the label is perfectly centered and in focus… there is no girlfriend. Someone paid for that.

I am always amazed how dumb smart people are in the comments of paid posts debating if things are real. Everything on social media is fake. Everything. When someone posts a photo of a new juice they found they didn’t find anything. It’s a paid ad. Same for damn near everything.

guerrilla marketing on reddit is rampant. the days of trusting reddit comments for product reviews has long been over.