People (for obvious reasons) like to compare Digg to whats going on at Reddit. It seems a lot closer to Facebook

Facebook has always lead the fight to monetize users to the max. If its sudden API changes or shutdowns, or suing 3rd party app developers. Yet they still generate Billions and people are fine using them, instagram, or Whatsapp, even though they fully understand the enshitification the timeline has gone through throughout the years, and how aggressively they monetize their user base

I also see Reddit as extremely similar to Facebook groups, which can also have millions of users, and are moderated for free by volunteers