One of the people behind Liquid Death water was on NPR some weeks back, and basically their entire deal, as told by him, was just taking canned water and applying craft beer branding.
Not to knock it, evidently it worked and, as far as the product and concept, was all they needed. Just thought it was funny—yeah, why not put an edgy name and skulls all over water?
(I am kidding.)
[1]https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018...
Beforehand my choices were absurdly overpriced beers, sweetened drinks, or plain water. I’m a big fan of sparkling water, so this new development is nice, even if I don’t particularly care about the branding gimmicks.