There is definitely a market for craft soda, it’s just hard to get the same or even a small percentage of the distribution. The 2 cola companies have done a great job of pushing other competition out.
I wish this wasn't the case. I am not a big soda drinker, but I had a place near me that carried a variety of different colas and they were very unique an many were delicious.
Sodas are staples, beers are a treat. Consistency vs novelty.
I wonder if it is more of an issue with how dominant the two brands are? There are a lot of exclusivity deals with restaurants.
I don’t think so, there are no barriers to entry for colas. People just aren’t interested in more options.
This depends on the consumer. Notwithstanding that both should be "a treat".
I completely get it on some level - I feel exactly the same way as the market does, but I can’t really put my finger on “why”.