It's not hard to find "Why is my boyfriend/husband so cheap?" as a recurring question in advice columns.

There's definitely a sense among many women that men should be demonstrably spendy - even flamboyant. Presumably because it confers competitive status.

I used to have a friend who used to do factory work. She said that whenever any of the women had a new boyfriend one of the first questions was always "What kind of car does he drive?"

Likewise many dating profiles say "I want a man who will spoil me."

Of course it's not all women, but it's certainly a significant number.