Build a product that's more convenient, and people will use it. Google is so full of shit now, and even answer boxes are below 4 ads, it's just way more comfortable and efficient to ask chatgpt.
This morning I wanted to know how many calories there are in a breaded chicken breast. Chatgpt told me in 3 seconds after asking. Google would have been way more time. (sidenote: I also hate google, so I'd much rather use chatgpt anyway)