> $25/machine is enough to make people think and you're suddenly out of impulse.

And this is ABSOLUTELY intentional.

We do NOT want impulse purchases. We don't believe that it is ethical to lure/seduce users to rush to their credit cards.

We don't believe that it is for any good if people buy something and then perhaps realize that they don't need it, are not able to use it properly and waste everybody's time in support and finally perhaps request a refund and are left with an unhappy experience.

No thanks.

We rather want users to be convinced. The software itself shall stand out and trigger the purchase decision. Not the price tag and not any sales tactics.

I believe, that there are cultural differences between the US and Europe regarding sales approaches but we are just fine with that.

Try the software. Become confident with it. Check prices. Review your options. Try other programs. Be back and we welcome you.