Don't get me wrong, I'm all for efficiency and the like, but if I were a mere "programmer" or "sysadmin" or "webmaster" I don't think I would earn as much as I do now that I'm a "platform/software engineer". Words matter. If you're called an "engineer" (regardless of whether you have a degree in engineering or not), then business people will think something more of you than if you're just a "programmer". Same for "platform" and "devops". Same for "data scientist" and "statistician".
You think knowing K8s justifies the $150K/year paycheck in your startup that has only 20 "engineers" and merely 5 services on production? C'mon. But here we are, and I'm more than happy to get those $150K/year for applying K8s and Terraform when it's not actually needed at all.
Posts like this one only reminds us that we live in a time where people is making money out of hype (scrum masters anyone?)... but as long as I'm making money as well, I'm happy to join the conversation and play the "let's fix this!" pantomime.