Tim Gowers replies to Elsevier's open letter
gowers.wordpress.com
gowers.wordpress.com
Then we can save the time having to deal with retarded "open letters" or creating petitions like servants.
At this moment in time, this instant, there is an opportunity to create an alternative to Elsevier and its journals. New journals with a reasonable policy and non-extortionate pricing. If the idea of an organizing identity makes sense then its an opportunity that won't come around again for a while.
There are also emerging platforms that are less traditional, and that I personally like, such as simply posting on arXiv, or things like academia.edu. But it's much easier to move the math world to new journals than to an entirely new system.
This leader of the boycott seems to know less about the details than I would expect. Maybe it doesn't change the principle of the thing.