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Comment by oefrha | Hacker News Reader

Pricing says $1 per listing for the first 100, then $995. If you’re targeting the FSBO market, doesn’t that mean you won’t be making any money most of the time? Am I missing something? Maybe the $1 per listing is temporary to kickstart it?

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You are correct the low price is the kickstart it. The first 100 customers are beta customers. It is one dollar. They will help us iterate, they will help us get the inventory started much faster. We are frugal and we think it is smarter to benefit our customers than an advertising agency. Time will tell if it is a good decision. Good observation and thanks for sharing it.

> $1 per listing is temporary to kickstart it?

It's $1 for the first 100 people who sell a home on the platform, then full price after that.

Oh, I'm too used to SaaS pricing schemes to think that way...

Ha! If I get your drift, we don't ever want to be seen as scheming. Transparency is paramount to building a trusting relationship with our customers. We will be very careful to avoid any hint of scheming. Thanks for your comment.

Sorry, I wasn’t talking about scheming, I just thought it’s the standard free/discounted for the first X units you use (pricing strategy), and didn’t realize it’s meant to be site wide.

Although it reads as though it's $1 ea for your first 100 homes you sell, then $995 after that.

And actually, probably need to make it $1/home for the first 1000 or so just to get the site to critical mass. Not going to get many buyers for 2 listings...

We believe 100 customer at $1 is very generous. When the seller has a number of benefits besides saving significant money, when they see how well this works for others the $995 is peanuts when your saving $50k. Time will tell. Thanks for your feedback. I hope you are not right!

Davewasthere. In our tiny test market the yard sign produced all 4 buyers. The sellers all came from word of mouth. We think the 100 will be enough for people to see it works. 1000 is closer than 100 but may not be close to critical mass. We have a long runway and we are patient. as long as we see it growing and accelerating we will get there.

We won't decide on the price change until after we hit 100. 101 could be full price, but it may lower. It is also unknown how long it will take to hit 100. good question, thank you.

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