I agree with the author that some apps are overpriced. Case in point, how many people do you know that are running legitimate copies of Microsoft Office or Adobe Photoshop? For a true bootstrapped entrepreneur - who needs project management, site hosting, graphic design, etc. - it's near impossible to afford “top of the line” products. Instead you're left to use Open Source software that at times can be good (Open Office) or unusable (if you've ever used Fireworks, don't even try to use Gimp on a Mac unless you're masochistic).

You're other option is to become a pirate (ARRhhhhh). Here in NYC, piracy seems to be such a pandemic that they're running Ad campaigns for people to report software piracy at small businesses (https://reporting.bsa.org/r/report/add.aspx?src=us).

Here's a business model I've been thinking of that I hope developers will adopt. I call it “Entrepreneur lay-a-way”. Basically if someone is a-self described entrepreneur you give them a full 1-year license to your software for free. At the end of the 1 year you charge that users credit card for the full license plus interest. The thought being if the entrepreneur is successful, in 1 year he'll be able to afford your software with interest. The entrepreneur benefits deferring payment for a year, and can use that money for other purposes (marketing, etc). He can then utilize you're wonderful tool to create value for his users and the world. It's a win-win all around.