You're throwing the baby out with the bathwater. Please don't deflect to some other issue (notwithstanding its validity) you don't have an answer for the question.
Not sure if you're being sarcastic or not. As of right now, the answer is: nothing happens. The established corporation profits, and you suck it up, because what else are you going to do? Sue Apple?
Anti-trust law hasn't really kept up with modern times but a this can take many forms. Just look at how many large "startups" run at large losses, many claim scale will offer cost efficiencies but in truth its to capture the market after which they can pump up prices, this is basically dumping. Vexatious litigation should also be included.
The last 30 years have been a golden-era for those wishing to abuse their position, but there is hope with increased focus around the world.