I collect rainwater and flush my toilet + wash my clothes with it. It's not safe to drink, but it doesn't smell of anything and is nearly transparent.
Of course, if the system is cycled frequently (i.e. the water doesn't stagnate for months), then it's even better
You may not be doing anything wrong and still get a bad result, while somebody else in a different location may do a lot of things wrong and still get good results.
I’m not sure I’d go that route, but it seems to work for him, and makes an area where wells don’t produce habitable.