For example, if there are fees for using the connector (not sure), an automaker might hold out to get the best price. There may be terms related to the rates that will be paid for using Tesla's charging stations.
There might be other issues. Maybe Tesla wants to qualify automakers' designs so cars don't cause problems with their charging network, or vice versa. The automaker might want access to Tesla engineers or facilities for help with designing or testing stuff.
Also, I don't know who's supplying the connectors (that will be built into the cars), but if it's Tesla, the automaker may want commitments about how many will be delivered by what date and at what cost.
There could also be some sort of IT integration, like charging location map data or maybe allowing customers a different way to pay for charging (through the automaker's app or something).
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[1] Rivian's press release (https://www.businesswire.com/news/home/20230620267452/en/Riv...) says they "signed an agreement with Tesla".