> being in a situation that reminds you of your lack sometimes creates that desire, which creates that delta.

> we can sometimes control the amount of desire we have by avoiding triggers that remind us.

This makes me think of Instagram/Snapchat and notably the stories feature. If you are having a fine time on your own at home on a Friday night and then open someone’s story that shows them with a few other people having fun, it can create a sense of missing out and trigger loneliness, when in fact, you weren’t feeling particularly lonely right before that event.