Blue Ocean Strategy

Because everything old is new again. Because every Idea is being heard by a number of people for the first time. Insert XKCD comic

I read the book A LONG time ago, feels like more than 9y. Great book as far as I can remember.

EDIT: I think it included an example of NYPD under Rudy Giuliani LOL :)

The book and this article are by the same authors

Too soon

Patrick Bet David talked about it and credited the book with his motive that led to his $200m payday.

Having read both the book and the article, I think the article was sufficient in getting the main point across.

There was even a "endless ocean" game for the Wii itself, heh.

https://www.youtube.com/watch?v=JQrDgLU40gg

Do you mean seeking out areas with less existing competition? I would hazard a guess it will always be relevant.

kind of is, but harder to achieve in practice than it seems

Don't take for granted the number of people who will enter a crowded market just because they think they can do it better.

It is very relevant, but also very difficult to pull off. You need to be correct that there is even a potential market for what you want to sell and you need to come up with something or package something in a compelling way no one has thought of before. The best example is probably the Nintendo Wii and Nintendo 3DS. They actually came out and talked about Blue Ocean when launching it. I don't know if they were thinking about the strategy when designing the products, but they correctly assessed that the market was not core gamers but people who usually do not even play games. That is a pretty bold gamble.