I still have yet to hear a compelling reason why Google+ offers real value. The experience sucks compared to FaceBook, without even factoring in FB's existing adoption rate and the resulting network effects. The branding is confusing; people think of Google for finding stuff, not socializing. And the marketing is pushy, shoving +1s everywhere, which holds no appeal to the regular people who click the "Like" button on their friend's Farmville plot.

Google is making the mistake of fighting the last war. FaceBook may not own the social graph forever, but even Google can't unseat them with a frontal assault. People often compare the situation to FaceBook's conquest over MySpace, but they forget that the MySpace user experience was pure shit. As long as the FaceBook experience isn't terrible, there isn't much reason for them to leave.