yes, ideally it would be generative and reactive. There was a throw-away idea at the end of Stephenson's "The Diamond Age" that altered the appearance of a woman based on your reaction, to make her more and more attractive to you...this idea generalizes in some interesting ways. Even better if there existed a small affordable fMRI machine or at least a way to measure alpha, delta, theta waves etc and maximize those.

At the same time terrifying, I’m happy that they mentioned they’re closing off that area from developer access. I don’t want the app to know where I’m looking, or how I’m looking