The Internet Is Already Broken

As per the email situation it doesn’t have to be a problem. You can lean into the state of things and embrace it as an always current personalized flyer feed for stores and sites you might be interested in, but for only when you want to see it. Like for when you actually want to buy something.

For example I use 2 separate email inboxes. They are two separate accounts so the junk and trash folders don’t get muddled together. One has an address that uses a personable name that i give out only to people or things like my bank, and a second that is an alphanumeric combination that i give out only to companies.

- For the first inbox you can optionally set up rules that make it a whitelisted inbox based on who you know has it.

- For the second inbox turn off new email indicators / auto read everything by default, have it auto delete every thing older than 20 days, and then use search and filters to browse it like a catalog by company, or to see only the most recent promotions or notifications.

I guess to read the article further than the part about annoying subscription emails, i first gotta subscribe to your newsletter, right?

You're my favorite tech writer these days probably because I find myself nodding yes to so much.

I think the problem with email is a lot like, the problem with reddit. Something's broken, but we need a whole lot of people to make a change before a replacement is viable. I've tried a few things that claim to "fix email" like hey, and it just didn't really improve things all that much for me.