This is fascinating, thanks for elaborating! Do you think a similar therapy would work in the case of alcohol addiction? I.e. drink a glass of some high-proof spirit, put on the VR glasses with the app, profit(?)
Of that 50%, around a half or so have a history of this with some kind of alcohol. I have one friend who will almost puke if he smells whiskey, because of one terrible night in Norrköping with a bottle of Paddy's.