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This is just overplayed. If you look at European rocket startups, they don't act much different. Some of them are even more prone to hype and exaggeration then American equivalence.

Its just that ESA in particular has that culture.

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No it’s not, this even goes to things like reference letters. US letters for the same candidate are always much stronger and use very different language.

Americans are just more comfortable showing emotion in general. It’s well known among musicians that American audiences are very different to European ones, they show their appreciation and involvement much more readily (and then there’s the Japanese…). There’s also that whole thing about clapping when the plane lands.

Go on any charter plane from Northern Europe to Southern Europe holiday destinations, and you'll hear plenty of clapping when the plane lands.

.. it is pretty much the opposite of what you say.

Have you ever seen a European sports crowd vs an American one?

European crowds are passionate. American crowds are exaggerated.

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