Absolutely. The #1 competence for the business person at the nascent stage is sales. If you are great at this, almost nothing else matters. Growth fixes most problems. As PG wrote, “…if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face.”

If you are great at everything besides sales, that won’t make any meaningful contribution.

That definitely makes sense to me in B2B startups because that’s where I’ve spent my career.

But what does “sales” look like in B2C startups, which is my current project?