Right, but you have to be in a position where you get to do the work
in the first place, which requires passing some reputational and skill bar. Or, you could do something which is cool
to you personally and someone might not share that feeling and be unimpressed.
As a concrete example, I've gotten more accolades for silly personal projects that sound impressive, like training a convolutional network to pilot a simulated car on the GPU, than for impactful work at my actual job, which was a lot less challenging.
I guess hiring is just incredibly noisy, and I think companies could really get far hiring less than the best people, and just squeezing good quality work out of them (I believe Amazon is known for this).
Obviously OpenAI should not hire subpar people lol, they should keep doing what works for them, just grumbling loudly here.